In Celebration of the Fifteenth Anniversary — A Tiny But Meaningful Milestone

SHANGHAI, May 18, 2021— celebrates its fifteenth anniversary.  Evolved from its ancestor bulletin board system, the website serves as a recognized Matchbox toys resource in Chinese language, especially when its powerful search engine launched more than a decade ago.  More than 1,300 Matchbox toys are covered in the database, with thousands of pictures and detailed analysis.  It is now a unique online knowledge base prepared in Chinese language.  “It is a tiny but meaningful milestone,” said Lingyun Chen, administrator of, “I’ll continually develop the Matchbox toys search engine, as long as my hobby collection lasts.  It is part of my whole life now.”