Why 52mbx? Shouldn’t the Matchbox toys be 75 yearly? Lingyun Chen, a Shanghai-based Matchbox toys collector in China, started the first-ever online bulletin board service for Chinese miniature collectors in 2006. The “52mbx” simply sounds like “I Love Matchbox Toys” in Chinese pronunciation. After his retirement from the board, Lingyun turned the site into an informational blog to cover his own Matchbox toy collections and to share translated news and information on Matchbox toys with his Chinese fellow collectors.